Truth be known, I spend far more time promoting my art than actually designing it. All the experts say the successful artist should spend at least 50% of her time on the business aspect of her art. For me it is more like 80% of my time.
For example, I recently decided to coordinate all my promotional materials with the same logo. This of course is a no-brainer, and yet it has taken me awhile to get around to it. I designed a new business card last year in PhotoShop, and I still love it, as opposed to seeing everyone else with the same copyright-free image on their cards. So I decided it was time to create a new banner for my website that is identical to that of my business card. Also my middle initial on my website was different than than on my card and book so that needed refreshing.
Once I got the banner re-designed and sized appropriate for the location, I decided to upgrade the fonts on my website, while I was at it. Website design is famous for that…the while I am here, let me just tweak this, and hours disappear into a vacuum.
When I first learned web design, one of the first points I heard was do not put colors in the background or in the fonts that are difficult to read; as well as don’t use fancy fonts! Well Tempus Sans is not particularly fancy, but it is fancier than Verdana which is which I had before.
So I created a new font family with Tempus Sans as the lead dog. And once satisfied I uploaded the new file to my website and then all hell broke loose. The fonts shifted not to the new family but to some old long-lost family. The fonts changed to the size of those large print Reader’s Digest books for seniors and were fuchsia highlighted by periwinkle. Oh that looks really professional! I could not begin to figure out where this old file was coming from because on my design screen it was showing the new family.
Panic set in as I hurriedly moves files hither and yon, with no improvement. I then began to realize I had no idea how to fix this so I emailed a guru who had taken over a website from me when I resigned that group. Well, he said, you might want to do this, that and the other thing. He also suggested I remove the ‘…’ when all I was seeing was a “…” . Frustrated, I went in and took out the “…” anyway and uploaded the page. The background disappeared (are you snoring yet?!) so I put it back in and uploaded and voila! everything worked. Now, if that is not just psycho, I don’t know what is…
Yesterday I was relishing the warm spring day by sitting outside reading my marketing book. And the first thing I come across about web design, is don’t use cutesy fonts unless you make cutesy art. So I went to the computer and studied my fonts for a good long while and eventually decided I will never again ever in the lifetime of this website change the fonts, no matter what! What do you mean never say never?
Since then I have re-designed several of the pages that did not line up with the others, corrected links that did not link properly, re-sized links that somehow had shrunk. And now today, I get to re-enter prices on 12 pieces of work that I am retrieving tomorrow from the day spa in San Francisco. Oh and have I mentioned I am still plugging away on the PowerPoint for the Tall Girl Series?
Make art? Who has time to make art?!! It is probably just as well right now as two of my machines are having emergency surgery anyway.